Market Research – Complete Market Research Course Index

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Market Research

Practical Market Research course covering primary & secondary research, surveys, sampling, qualitative + quantitative methods, analysis, insights, reporting, and a real research project.

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I. Foundations (10 Lessons)

1. Market Research Introduction 2. Why Market Research 3. Research Types 4. Primary Research 5. Secondary Research 6. Qualitative Research 7. Quantitative Research 8. Research Process 9. Research Ethics 10. Research Tools

II. Data Collection (10 Lessons)

11. Surveys 12. Questionnaire Design 13. Sampling Methods 14. Focus Groups 15. Interviews 16. Observational Research 17. Online Research 18. Social Media Research 19. Competitive Research 20. Customer Research

III. Analysis & Reporting (10 Lessons)

21. Data Cleaning 22. Data Analysis Basics 23. Statistical Analysis 24. Trend Analysis 25. Market Segmentation 26. Persona Development 27. Insight Generation 28. Research Reporting 29. Visualization Basics 30. Storytelling with Data

IV. Real-World Research (10 Lessons)

31. Market Sizing 32. TAM SAM SOM 33. Pricing Research 34. Brand Research 35. UX Research Basics 36. A B Testing Research 37. Experiment Design 38. Research Case Studies 39. Research Interviews 40. Real Research Project