Game Marketing
Course Index
28 Lessons · 3 Sections
Master indie game marketing — positioning, trailers, social media, content marketing, influencer outreach, paid ads & community building. Covers TikTok, YouTube, Discord & Steam wishlists. Includes 4 production deliverables: positioning doc, trailer, marketing plan & launch campaign.
28Lessons
3Sections
4Projects
FreeAccess
Section 1Positioning, Visuals & Social MediaLessons 1–10
Lesson 1
Game Marketing Overview
Lesson 2
Know Your Audience: Player Personas
Lesson 3
Positioning & USP: What Makes Your Game Unique
Lesson 4
Trailer Production: Hook in 15 Seconds
Lesson 5
Steam Store Page Copywriting
Lesson 6
Game Screenshots That Sell
Lesson 7
Social Media for Game Developers
Lesson 8
TikTok & Short-Form Video for Games
Lesson 9
YouTube & Long-Form Game Content
Lesson 10
Building a Community: Discord & Reddit
Section 2Press, Influencers & CampaignLessons 11–22
Lesson 11
Content Marketing & DevLogs
Lesson 12
Press Kits & Media Outreach
Lesson 13
Influencer & Streamer Strategy
Lesson 14
Game Journalism & Review Sites
Lesson 15
Game Festivals & Awards
Lesson 16
Email Lists & Newsletters
Lesson 17
Paid Ads: Meta & TikTok for Games
Lesson 18
ASO for Mobile Games
Lesson 19
Analytics: Wishlist Conversion & Funnel
Lesson 20
Launch Week: Coordinated Campaign
Lesson 21
Post-Launch: Updates, Sales & Discounts
Lesson 22
Budget Marketing for Indie Developers
Section 3AI Tools, Case Studies & ProjectsLessons 23–28