Market Research
I. Foundations
1. Introduction
2. Why Research
3. Research Types
4. Primary Research
5. Secondary Research
6. Qualitative
7. Quantitative
8. Research Process
9. Ethics
10. Tools
II. Data Collection
11. Surveys
12. Questionnaire Design
13. Sampling
14. Focus Groups
15. Interviews
16. Observation
17. Online Research
18. Social Media
19. Competitive Research
20. Customer Research
III. Analysis & Real-World
21. Data Cleaning
22. Data Analysis
23. Statistics
24. Trend Analysis
25. Segmentation
26. Personas
27. Insights
28. Reporting
29. Visualization
30. Storytelling
31. Market Sizing
32. TAM SAM SOM
33. Pricing Research
34. Brand Research
35. UX Research
36. A/B Testing
37. Experiments
38. Case Studies
39. Interviews
40. Final Project