ETL Basics | Dataplexa

ETL Basics

In the previous lesson, we learned about Data Warehouses and how they support analytics and reporting.

In this lesson, we focus on ETL — the process that moves data from source systems into a data warehouse.

ETL is the backbone of modern data platforms.


What is ETL?

ETL stands for:

  • Extract
  • Transform
  • Load

It describes how raw data is collected, processed, and stored for analysis.


Why ETL is Important

Operational systems are not designed for analytics.

ETL ensures:

  • Clean and consistent data
  • Integrated data from multiple sources
  • Historical tracking
  • Reliable reporting

Without ETL, analytics systems fail.


Step 1: Extract

Extraction pulls data from source systems.

Common data sources:

  • Relational databases (MySQL, PostgreSQL)
  • APIs
  • CSV / Excel files
  • Logs and event streams

Extraction can be:

  • Full extract
  • Incremental extract

Full vs Incremental Extraction

Type Description
Full Extracts all data every time
Incremental Extracts only new or changed data

Incremental extraction is preferred for large systems.


Step 2: Transform

Transformation cleans and reshapes data before loading.

Common transformations:

  • Data cleaning (remove NULLs, fix formats)
  • Data validation
  • Data aggregation
  • Data enrichment

Transformation Examples

-- Convert date format
SELECT DATE(order_date)
FROM orders;

-- Remove duplicates
SELECT DISTINCT customer_id
FROM sales;
  

Step 3: Load

Loading inserts transformed data into the target system.

Target systems include:

  • Data warehouses
  • Data marts
  • Analytics databases

Loading strategies:

  • Append-only loads
  • Upserts (insert + update)
  • Batch loads

ETL vs ELT

Modern systems often use ELT.

Process ETL ELT
Transform Before load After load
Performance Moderate High (cloud warehouses)
Flexibility Lower Higher

ETL Tools (Conceptual)

ETL is often implemented using tools such as:

  • Apache Airflow
  • Talend
  • Informatica
  • Cloud-native services

Regardless of tools, SQL plays a key role in transformations.


Role of SQL in ETL

SQL is used for:

  • Data filtering
  • Joins across sources
  • Aggregations
  • Data validation

Strong SQL skills are essential for ETL engineers.


ETL Best Practices

  • Validate data at each step
  • Log errors and failures
  • Design for incremental loads
  • Make pipelines idempotent

Common Beginner Mistakes

  • Using full loads unnecessarily
  • Skipping data validation
  • Hardcoding transformations
  • Not monitoring ETL jobs

Real-World ETL Use Cases

  • Daily sales reporting
  • Customer analytics
  • Financial dashboards
  • Machine learning pipelines

What’s Next?

In the next lesson, we will work on Advanced SQL Projects, bringing together advanced queries, performance tuning, and analytics concepts.