Funnel Analysis
Course Index
28 Lessons · 3 Sections
Master Funnel Analysis — measuring how users progress through a sequence of steps and identifying exactly where they drop off. Covers SQL-based funnel queries, waterfall & Sankey visualisations, Mixpanel & Amplitude. Includes 4 builds: e-commerce purchase funnel, SaaS trial-to-paid dashboard, GA4 funnel in Looker Studio & Python Sankey chart.
28Lessons
3Sections
4Projects
FreeAccess
Section 1Funnel Analysis FundamentalsLessons 1–10
Lesson 1
What is Funnel Analysis? Conversion Optimisation Overview
Lesson 2
Defining Funnel Stages & Conversion Events
Lesson 3
Building Funnel Queries in SQL
Lesson 4
Visualising Funnels: Bar, Waterfall & Sankey Charts
Lesson 5
Drop-Off Analysis: Finding Where Users Leave
Lesson 6
Time-to-Convert Analysis
Lesson 7
Segmenting Funnels by User Properties
Lesson 8
Funnel Analysis with Python
Lesson 9
Funnel Analysis in Google Analytics 4
Lesson 10
Funnel Analysis in Mixpanel & Amplitude
Section 2Domain Funnels & ToolsLessons 11–22
Lesson 11
E-Commerce Funnel: Acquisition to Purchase
Lesson 12
SaaS Funnel: Signup to Paid Conversion
Lesson 13
Marketing Funnel: Awareness to Revenue
Lesson 14
Mobile App Funnel Analysis
Lesson 15
Multi-Touch Attribution & Funnel Analysis
Lesson 16
Funnel Analysis in Power BI
Lesson 17
Funnel Analysis in Tableau
Lesson 18
Funnel Experiments: A/B Testing Funnel Steps
Lesson 19
Funnel Analysis with dbt & Semantic Layer
Lesson 20
Funnel Benchmarks: Industry Conversion Rates
Lesson 21
Funnel Analysis vs Cohort Analysis vs A/B Testing
Lesson 22
Funnel Analysis in 2026: AI-Powered Optimisation
Section 3Anti-Patterns, Best Practices & ProjectsLessons 23–28