KPI Design
Course Index
28 Lessons · 3 Sections
Master KPI Design — selecting, defining & visualising the metrics that actually drive business decisions, not vanity metrics. Covers OKRs, leading vs lagging indicators & SMART KPI criteria. Includes 4 builds: SaaS KPI framework, marketing KPI dictionary, Power BI KPI dashboard & OKR-to-KPI engineering mapping.
28Lessons
3Sections
4Projects
FreeAccess
Section 1KPI Design FundamentalsLessons 1–10
Lesson 1
What is a KPI? Key Performance Indicators Overview
Lesson 2
SMART KPIs: Specific, Measurable & Time-Bound
Lesson 3
KPI Frameworks: OKRs, Balanced Scorecard & North Star
Lesson 4
Leading vs Lagging KPIs
Lesson 5
KPIs for Marketing: CAC, LTV & ROAS
Lesson 6
KPIs for Product: DAU, MAU, Retention & NPS
Lesson 7
KPIs for Sales: Pipeline, Win Rate & ACV
Lesson 8
KPIs for Finance: Revenue, Margin & Burn Rate
Lesson 9
KPIs for Operations: Efficiency & Quality Metrics
Lesson 10
KPI Hierarchy: Company to Team to Individual
Section 2Ownership, Visualisation & DomainsLessons 11–22
Lesson 11
KPI Ownership & Accountability
Lesson 12
KPI Review Cadence: Daily, Weekly & Monthly
Lesson 13
Visualising KPIs: Gauges, Bullets & Sparklines
Lesson 14
KPI Targets: Setting Baselines & Goals
Lesson 15
KPI Alerts & Automated Notifications
Lesson 16
Vanity Metrics vs Actionable KPIs
Lesson 17
KPI Documentation: Metric Dictionaries
Lesson 18
KPI Design for Startups
Lesson 19
KPI Design for Enterprises
Lesson 20
KPIs in Power BI: Cards & Gauges
Lesson 21
KPIs in Tableau: BANs & Reference Lines
Lesson 22
KPI Design in 2026: AI-Driven Metric Trees
Section 3Anti-Patterns, Best Practices & ProjectsLessons 23–28